Excellent Question! What Kind of Life Insurance Should I Buy?

what kind of life insurance should i buy

 what kind of life insurance should i buy?

In 1985, when I first started in the life insurance industry, we didn't really ask "what kind of life insurance should I buy?" because we didn't have the choices we have now.

Annually Renewable Term life insurance—ART


There was only one type of term insurance policy available- ART, or "Annually Renewable Term" insurance.

Of course we had whole life insurance.

The new "Universal Life" insurance, policies were typically more expensive and used for different purposes.

 ART policies featured premiums that started out low and increased each year at renewal time.

Imagine a 45 degree angle where the left hand axis is the premium payment and the right hand axis is time.

You'll understand that ART policies become unsustainable pretty quickly.

These policies were used as an entryway to longer term products, most notably whole life insurance.

Whole life features high premiums, but builds cash value over a period of time.

You could, however, switch into one of these whole life policies without proving good health, a feature called a "conversion option".

Enter The Conversion Privilege

The conversion privilege for a term insurance policy means that you can make the switch to a permanent life insurance policy without proof of good health.

Chris Huntley, a colleague of mine, has put together a really nice resource for you to read about term insurance conversion and why it's important to make sure your policy has this feature.  

One other major resource Chris has is a definitive guide to how brokers select the best life insurance carriers for their clients. 

I actually use this resource of I have any questions about a good fit for a specific carrier/client.  

Level Premium Term life Insurance

In the 1990’s insurance companies began to understand that it would be wise to create term life insurance policies that didn't require increased premiums each year.

I remember the first level premium term policy I saw was a three year level premium term insurance policy and that seemed SO revolutionary!

It made sense that policyholders would want to keep term insurance instead of expensive whole life insurance, especially here in Palo Alto or the Bay Area.

So, after the history lesson, you're asking, "ok, so what kind of life insurance should I buy"?

buy the right life insurance based on your own needs

Well, since you've probably searched for life insurance in Palo Alto, or maybe life insurance broker in Palo Alto, or any other Google search terms, then it's fair to say you probably live in the Bay Area, or California.

If that's the case, then I firmly believe that you should buy the most cost-effective term life insurance possible to protect your standard of living for your family.

With the California economy seeing massive price increases, a cheap term life policy is the only way to go...

Term life insurance happens to cost less than a cell phone, and most people THROW AWAY the phone after two years!

Don't take our word for it- take 60 seconds and see how cheap it can be to protect your family with inexpensive life insurance.

If you have any question please call us to discuss your situation in more detail.  We won't pressure you to buy!

We've been doing this since 1985 and "we've seen it all"!  

Have you been turned down?  Call us!

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Chris Acker, CLU, ChFC

Chris is an independent life insurance broker located in Palo Alto, Ca. He started helping families and businesses build strong financial safety net in 1985. He earned a BA in history from Williams College in 1985. He Earned the CLU designation in 1989 and the ChFC designation in 1991. He is a past board member of the local chapter of the Society of Financial Services Professional. He has been a member of the National Association of Insurance and Financial Advisors since 1985. Chris resides in Palo Alto with his wife, Carol and daughters Rachael and Samantha. In his spare time he is a regular platelet donor for the Stanford Blood Center and actively volunteers for various organizations and alumni groups.

  • […] and as that happens, insurers are able to stretch out the years of premium payments on policies, so premium actually get CHEAPER over the years.  If the industry incorporates genetic testing or "selfie" assessments or […]

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